About Us

WELL ESTABLISHED MANUFACTURING AND DISTRIBUTION COMPANY SPECIALISING IN WELDING MACHINES AND CONSUMABLES
  • BUSINESS:
    The business was started in 1981 and is the leading local manufacturer of inverter welding machines in SA. The company also sells and distributes a full range of welding consumables plus transformer type welding machines, in support of its inverter machine sales.
  • LEGAL STATUS AND LOCATION:
    The business trades within a private (Pty) Ltd company and operates from premises in Strijdom Park, Randburg.
  • MARKET:
    The primary customer base comprises the mining industry, the steelworking industry, heavy industry and exporters. The annual turnover is divided approximately 70% to inverter machine sales, 10% transformer units and other bought-outs, and 20% welding consumables.
  • TECHNOLOGY:
    The inverter range of welding machines are manufactured in accordance with technology supplied by a third party designer, in accordance with an exclusive technology agreement. Some elements of the design are patent and copyright protected. The designer is not an employee but is a shareholder and fulfills the function of technical advisor.
  • STAFF:
    The staff compliment is currently 27 people (excluding directors), of which 19 are employed in production, 5 in sales and distribution and 3 in admin.
  • VISION:
    The business prides itself on the quality of its manufactured equipment and the service it provides to its customers.

OUR BROCHURE IS COMING SOON!

Reeflex Welding – History

Core Values

We are committed to:
  • Leadership

    Applying the vision, experience and energy of a strong leadership team to the pursuit of profitable growth

  • Health, Safety and Environment

    Integrating sound health, safety and environmental management into all aspects of our business activities

  • Employees

    Enhancing diversity in our workforce and working in partnership to create a better future for all our people. Complying with the stipulations of the new Equity Bill and to be an Equal Opportunity Employer.

  • Innovation

    Encouraging new ideas and better solutions to maintain a competitive edge.

  • Business conduct

    Professionalism and integrity in the conduct of our business. Open and honest disclosure of information. Resolution of disputes by direct personal discussion.

  • Social Responsibility

    Supporting a socially responsive, free market economy.

  • Customers and Partners

    Gaining preferred status by delivering the products and services that fulfil customers requirements. Fostering loyalty in our partners, suppliers, financiers and advisors.

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