The business was started in 1981 and is the leading local manufacturer of inverter welding machines in SA. The company also sells and distributes a full range of welding consumables plus transformer type welding machines, in support of its inverter machine sales.
- LEGAL STATUS AND LOCATION:
The business trades within a private (Pty) Ltd company and operates from premises in Strijdom Park, Randburg.
The primary customer base comprises the mining industry, the steelworking industry, heavy industry and exporters. The annual turnover is divided approximately 70% to inverter machine sales, 10% transformer units and other bought-outs, and 20% welding consumables.
The inverter range of welding machines are manufactured in accordance with technology supplied by a third party designer, in accordance with an exclusive technology agreement. Some elements of the design are patent and copyright protected. The designer is not an employee but is a shareholder and fulfills the function of technical advisor.
The staff compliment is currently 27 people (excluding directors), of which 19 are employed in production, 5 in sales and distribution and 3 in admin.
The business prides itself on the quality of its manufactured equipment and the service it provides to its customers.
OUR BROCHURE IS COMING SOON!
Reeflex Welding – History
Mission StatementWe aim to:
- be the leading manufacturers of inverter welders
- provide our customers with inverter welders and back-up service of a standard that is unmatched in South Africa
- ensure a professional service and value for money without compromising standards
Core ValuesWe are committed to:
Applying the vision, experience and energy of a strong leadership team to the pursuit of profitable growth
- Health, Safety and Environment
Integrating sound health, safety and environmental management into all aspects of our business activities
Enhancing diversity in our workforce and working in partnership to create a better future for all our people. Complying with the stipulations of the new Equity Bill and to be an Equal Opportunity Employer.
Encouraging new ideas and better solutions to maintain a competitive edge.
- Business conduct
Professionalism and integrity in the conduct of our business. Open and honest disclosure of information. Resolution of disputes by direct personal discussion.
- Social Responsibility
Supporting a socially responsive, free market economy.
- Customers and Partners
Gaining preferred status by delivering the products and services that fulfil customers requirements. Fostering loyalty in our partners, suppliers, financiers and advisors.